Opinion: Why farmers must reach across the rural urban divide

Time spent off-farm can be important in lending a sense of perspective.
At the best of times, farmers are liable to spend every waking (and sleeping) moment within the confines of our single business identifier (SBI) numbers – and the past few years have hardly been the best of times.
In such circumstances, it’s easy to become “siloed”, operating largely within our own echo chamber, interacting primarily with others like us. This can narrow our perspectives and blind us to how others see the world.

Farmers Weekly – April 2022

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